One thing I learned from reading other blogs is that gaining followers takes time. I don’t typically share my blog with people I know in real life, so word-of-mouth marketing isn’t really a viable option. Plus, I liked the challenge of finding followers who knew me just from my blog and appreciated what I had to offer. I started out from scratch, knew that it might be a long time before anyone even discovered my blog, and it was a couple of months before this blog got a single hit. A year in, and I’ve been very blessed to find a core group of people who enjoy what I publish and look forward to my next posts. So here’s a few valuable tips I’ve learnt in how to grow my blog:
Interact with Other Blogs
Trust me: this is the most important thing you can do, especially in the beginning. Not only can you learn great things from other bloggers, you can gain new friends (and followers) too. Having grown as a blogger and writer, I now take time to check out every blog that leaves a comment on one of my posts. I’ve found a lot of really interesting blogs that way. Leaving comments gets you noticed, gets you appreciated, and it might even get you a new follower who definitely shares your interests. Share the love! ❤
A few tips on feedback: When leaving a comment, try to write something genuine. “Great post!” and “Thanks for the info!” might be encouraging and nice to read, but they won’t particularly catch people’s attention. Also, don’t just comment a link to your blog on EVERYTHING. I’ll check it out for sure, but make your post relevant. If I enjoyed your comment, I’m probably going to check out your blog. There’s no need to ask, it sometimes feels like you can be trying too hard. (Note: asking me to look at your blog to give suggestions on how you can improve, or sharing relevant posts is TOTALLY okay 😀 – it’s much more personal than just “hey, look, I have a blog, too!”)
Interact with People on Your Own Blog
Once you start getting readers, chances are you’ll also start getting comments. My philosophy in the beginning was to like each comment and move on, unless I was asked a specific question. Which is fine, but once I started taking the time to respond to every single comment, even if it was just a quick “Thank you so much!”, my readership grew exponentially. Giving your readers individual genuine attention will make them feel great that you’re appreciating their comments. Just think about the little boost you get when someone smiles at you; it’s pretty much the same thing.
I used to respond to readers’ feedback as soon as it arrived, but that made my responses pretty thin and badly thought-out. Now, I don’t check my comments until I know I will have time to properly sit down and respond to each one individually. It’s something I make a priority, and now I really love doing it.
Post Good Content Regularly
I’ve already written another post on the writing part of blogging, so I won’t recap much, but it is important to post regularly. Over the past year, I’ve developed a consistent schedule, which I think is really useful. Having a schedule makes things way easier on me, since it ensures that I’m planning good posts ahead of time. I know I get better feedback on blogging posts for Mondays, so I make sure those get done. Whether you post once a week or every day, it’s really helpful for readers to know that you’ll have a new post up on schedule (Wednesdays, for example). It reminds them to come back, because their favourite posts will always go up on time that particular day. Plus it keeps readers coming back, and it’s nice to have that weekly post to look forward to!
A side-note: do not commit to a posting schedule that is going to stress you out. It’s not worth it. It is totally acceptable to post just once or twice a month, if that’s what works best for you. But it’s helpful for both you and your readers to know that maybe you’ll publish a post every other Friday, or just on Mondays. Pick something that works, and try to stick to it. (And if it’s not working, change it to something that does.)
Make It Fun
Write about what you like. DON’T write about something you think will make you money or get you more followers. Readers can tell, I promise, and you’ll be miserable writing it. Think about blogging as an enjoyable hobby, not a second job. If it turns into a job one day, that’s amazing! 😀 But don’t approach it that way. If you don’t feel passionate about what you’re writing, STOP. Even though I’ve had a ton of fun writing my story so far, I’m having equal (if not more) fun sharing these blogging tips with you all. If you fancy a change, your blog can change with you. And it should NEVER feel like a chore. Write about something you love, and readers will definitely appreciate that genuine passion for a subject you enjoy!
Thank you so much for reading this! I hope you found this post helpful. Do you have any other tips you’ve found useful in finding new followers? Feel free to share them in the comments below! Hope you have a lovely week! 🙂 ❤